CASETEAM comes from unifying the foundational elements of management consulting—solving a “case” and doing it as a “team”—into a single, purposeful identity.  The inspiration traces back to business school case competitions, where rigorous problem-solving and collaborative teams shaped the best outcomes. We chose a short, memorable name crafted from everyday words, making it practical for use, accessible to more organizations, and reflective of how we partner with clients.

The logo was designed to be minimalistic and exceptionally versatile—equally effective across digital, print, and physical media, from a favicon to signage. In its simplicity, the logo conveys several subtle and thoughtfully crafted messages. It has four elements: two visual elements, one wordmark, and a powerful negative space.

The wordmark is designed in uppercase as a single word—emphasizing unity, clarity, and confident problem-solving. CASE, in a lighter weight, and TEAM, in bold, reflect individual problem-solving rigor amplified through collective strength. The stylized A, open and barless, is an invitation to elevate aspirations. Together, these elements create a mark anchored in meaning and enduring relevance.

The logo, as our visual identity, represents our brand promise and positioning, whether with or without the wordmark (CASETEAM).