Our Brand

Benchmark for professional integrity, positive client impact,
and a responsible member of society

Our Brand

CASETEAM aspires to be a trusted partner for clients and be recognized as the unrivaled benchmark for professional integrity, positive client impact, and a responsible member of society.

Integrity, trust, value, clarity, and simplicity are the words we aspire to always be associated with.

The logo was designed to be minimalistic. In its simplicity, the logo abstracts several subtle and thoughtfully crafted messages. The logo has four elements: two visual elements, one wordmark, and a powerful negative space.

The logo, as our visual identity, represents our brand promise and positioning, whether with or without the wordmark (CASETEAM).

CASETEAM INSIGHTS is the brand that identifies our publications, thought leadership, and research.

CASETEAM Foundation is the brand that identifies our philanthropic, pro bono, and community service activities.

CaseTeam has selected the Aptos family fonts from Microsoft Office 365 for its documents (e.g., PowerPoint, Word) because of their simplicity, long-form readability, versatility, and availability as standard fonts to recipients of our documents. The Aptos font is also a subtle nod to CaseTeam’s headquarters’ proximity to Aptos (Santa Cruz) in California’s Bay Area.

CaseTeam has chosen Tinos and Open Sans for its website. In addition to sharing design similarities with Aptos, they are created by the same designer.

Our blue-dominant color palette reflects our values: integrity, insights, and positive impact. From the stability of dark blue to the energy of bright blue and the balance of pale blue, our colors communicate CASETEAM’s commitment to reliable, innovative, and transformative client outcomes.

CaseTeam has chosen Tinos and Open Sans from Google Fonts for its website. They share design similarities with Aptos and were created by the same designer.

Benchmark for professional integrity, positive client impact,
and a responsible member of society

Our Brand

Let us know how we can help you

Subscribe to stay current on our latest Insights

Follow us on

Benchmark for professional integrity, positive client impact, and a responsible member of society

Our Brand

Let us know how we can help you

Subscribe to stay current on our latest Insights

Follow us on

Benchmark for professional integrity, positive client impact,
and a responsible member of society